Here's what's percolating right now
Field Notes
Culture is my field, and I'm always taking notes. The more eclectic the dots a strategist can connect, the more unexpected the breakthroughs.
Bookshelf
Prophecy: Prediction, Power and the Fight for the Future (opens in a new tab)Carissa Véliz
“Prediction has never really been about knowing the future. It's been about controlling it.”
Food for thought
As AI gets better at predicting us, what do consumers gain, and what do they lose?
A Little More Social (opens in a new tab)Nicholas Epley
“Scientists dating back to Malinowski have long documented that spoken conversation serves much more than a utilitarian function. The spoken conversation connects us as people and across society.”
Food for thought
If the human voice connects us more than the written word, what do surveys and social listening alone miss?
Cubed: The Puzzle of Us All (opens in a new tab)Ernő Rubik
Food for thought
If six simple faces hold 43 quintillion possibilities, what's the simple story inside your brand?
My AI toolkit
AI working notes.
How I'm applying AI, where it falls short, and why I keep a human in the loop.
A second brain for connecting the dots
Where I keep whatever catches my eye, across every field. Its AI surfaces connections I'd miss. The choosing is still mine.
Generative AI research
Testing synthetic consumers
Piloting generative AI research with agency teams: a fast early read, never a replacement for real people.
AI as a sparring partner
Turn the tables
I ask AI to disagree with me. My go-to prompt: “Act like a thoughtful critic, not a people pleaser. If my reasoning is weak, incomplete, or biased, tell me directly and explain why.” Here's why it works. (opens in a new tab)