Strategist by trade. Anthropologist by training.

HumanSpeak

I founded HumanSpeak in 2008 for agency and brand teams stretched thin and in need of focused, energetic, senior support. I've been a happily independent partner to clients of all sizes ever since.

Recent engagements include:

• +SVP-level lead strategist for a national family theme park brand after a major merger
• +Pitch team lead on the win for a top national insurer
• +Sponsorship strategy for a global investment firm
• +Engagement and customer journey strategy for a major U.S. airline
• +A pilot of an emerging AI research platform
• +Ongoing social strategy and content for a Fortune 500 executive

I lead strategy teams, mentor along the way, and build relationships at all levels, up to the C-suite.

Agency leadership

I've been a Planning Director at The Richards Group, DDB, and TracyLocke. At The Richards Group, I was on the teams behind the Travelocity launch and its Effie-winning campaign, the Fruit of the Loom comeback, and Hyundai's rise to the fourth-largest U.S. auto brand.

Education & fieldwork

I hold B.A. degrees in Advertising and Foreign Languages and a Ph.D. in Cultural Anthropology, all from SMU. Years of doctoral fieldwork in a super-diverse Dallas neighborhood gave me a lived understanding of the Hispanic consumer experience.

Outside of work

A foodie and traveler at heart, I've cheered on my husband at the running of the bulls in Pamplona, toured vineyards in Italy and Argentina, and dived with whale sharks off Holbox, Mexico. Closer to home, I volunteer teaching English to adults.