Services
Brand Strategy
Brand Strategy & Architecture
What a brand stands for, who it's for, and how it can resonate, plus brand architecture for portfolios and internalization that puts the brand into action across the organization.
Campaign Strategy & Creative Briefs
Campaign strategy and creative briefs that give teams the insight and the permission to be brave. Plus messaging frameworks and content and social strategy.
Customer Journey & Experience Strategy
Mapping the journey from awareness to purchase, including funnels reshaped by AI search and chatbots. CX and UX strategy, generative engine optimization (GEO), and KPI frameworks to measure what works.
Innovation
I read culture as an anthropologist, spotting where it's headed before it goes mainstream and helping turn that insight into innovation, product ideas, and names.
Fractional Strategy Leadership
A senior strategy lead for a project or longer: guiding the thinking, mentoring strategists, and advising leadership up to the C-suite.
Nonprofit Strategy Consulting
Strategy and research advisory services for nonprofits and healthcare organizations: stakeholder research, brand strategy, annual planning, communications, or a grant-season refresh.
Consumer Research
Qualitative Research Design & Moderation
Turnkey study design and moderation, from discussion groups and in-depth interviews to intercepts, taste tests, shop-alongs, ethnographies, and diary studies.
Quantitative Survey Research
Survey design and oversight to size and test what the conversations uncover, with clear findings and what to do about them.
Trend Research
What's happening now: street research, trend safaris, and social listening synthesis, packaged for quick debriefs & implementation.
AI-Assisted Research Innovation
Putting AI to work in research: piloting generative AI platforms, running AI-assisted interviews at scale, and testing where synthetic consumers help and fall short, with real people at the center.
Research Partnerships
For research firms and fellow strategists: moderation only or design through reporting, named or white-label, without the big-agency overhead.